The Cluetrain Manifesto – Innovative Business Ideas for Churches

Bill Kinnon pointed out a post on The Cluetrain Manifesto – Innovative Business Ideas for Churches, which is a favorite topic of mine. I wish more churches would board the Cluetrain; church situations leapt off the pages at me when I first read the book, and I’ve reflected on some Cluetrain connections to church around here in the past.

It’s worth mentioning that I don’t think that the church ought to be run like a business… but if you know the Cluetrain at all, you’ll know that the authors (and I) don’t necessarily think a business should be run “like a business” either.

Return || Resume

I’m back. About a month ago I was sitting with a few friends over breakfast, and I posited that balance in one’s life (between work and leisure, the topic at the time) was achieved when one was equally content to switch between one and the other. If that measure is correct, I haven’t found the balance yet. I’m not quite ready to go back to work, but close… it’s been a good two-week holiday. We have around 800 photos to sort through, many most of which were taken with the expression, “Hey, we’re not wasting film…” You know, first major outing with the digital camera.

A Networked Conspiracy

Bill Kinnon’s blog interests me in several realms he writes about, notably marketing, technology and the emerging church (aka faith & culture). I seem to follow blogs in each of the subsections of his blogroll, so I guess we’d see eye-to-eye on lots of things. Now, however, he’s written a book, A Networked Conspiracy. With this one, from all I can tell, it looks like he’s hitting close to my heart as well… talking about the Church, questionning its modern leadership structure, and quoting Cluetrain.
A Networked Conspiracy Bill posts about his new book, saying:

The book was partly written as the result of frustration with “modern” church leadership. We’ve become great at “delivering services” while ignoring the incredible potential that exists in the people to whom we “deliver those services.” In the Cluetrain universe we now inhabit, many, if not all people want to be involved. They want to both listen and be heard – they want to engage and be engaged. The one way communication of most “churchianity” just doesn’t cut it for them/us – and we not only want to be heard…we will be heard.