Senator Bill Bradley defines a movement as having three elements:
- A narrative that tells a story about who we are and the future we’re trying to build
- A connection between and among the leader and the tribe
- Something to do–the fewer limits, the better
Too often organizations fail to do anything but the third.
Tribal leaders are able to envision a future and create a narrative to live into, by which others can one day arrive at the imagined future — or at least come nearer to it. As they pass on that narrative, others, perhaps their children, come even nearer. Narratives are important… we realize too little how much they already shape us. The fact is, most of us don’t even realize that we live according to an existing narrative.
Those in the tribe pursuing a new narrative begin to see this, and to reject the old narrative. Now, page 30:
Crowds and Tribes
Two different things:
A crowd is a tribe without a leader.
A crowd is a tribe without communication.
Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.
Just one question. Is your church experience one of a crowd or a tribe?
Okay, one more. Does your pastor or leader give you a new narrative to live into?