It’s also amusing to watch anyone try to control or stop such a movement. What a waste of time. I was in a meeting recently when a person who is employed in a traditional media (television) said, “Why would anyone spend time reading blogs? Why would they do that?” She had a litany of reasons why this shouldn’t be happening.

I said, “Why doesn’t matter. They ARE doing it. And there is no stopping it. You can get on board or you can sit around trying to figure out why the train left the station.”