Bill Kinnon pointed out a post on The Cluetrain Manifesto – Innovative Business Ideas for Churches, which is a favorite topic of mine. I wish more churches would board the Cluetrain; church situations leapt off the pages at me when I first read the book, and I’ve reflected on some Cluetrain connections to church around here in the past.

It’s worth mentioning that I don’t think that the church ought to be run like a business… but if you know the Cluetrain at all, you’ll know that the authors (and I) don’t necessarily think a business should be run “like a business” either.

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