Bill Kinnon pointed out a post on The Cluetrain Manifesto – Innovative Business Ideas for Churches, which is a favorite topic of mine. I wish more churches would board the Cluetrain; church situations leapt off the pages at me when I first read the book, and I’ve reflected on some Cluetrain connections to church around here in the past.
It’s worth mentioning that I don’t think that the church ought to be run like a business… but if you know the Cluetrain at all, you’ll know that the authors (and I) don’t necessarily think a business should be run “like a business” either.
I think Cluetrain should be required reading in every seminary and by every pastor presently serving. The Lutherian metaphor of 95 theses should draw them in. I particularly love the 95th,
“We are waking up and linking to each other. We are watching. But we are not waiting. ”
It truly is “the end of business as usual.” Would that we would see the end of “church as usual.”
Have a wonderfilled Advent Season!