I didn’t realize that it was Marshall McLuhan who first coined the phrase “global village” but of course he’s most known for the phrase, “the medium is the message.” So in thinking about Missional Church this morning, a new way of conceiving of something has occured to me:

If the gospel is a message, then the church is the medium.

The medium being the message can too often present a problem for the church/gospel relationship. Changes to the medium could mean much more widespread appeal for the message.


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