From this Christian Century article comes a description and contrast between emerging church and the traditional conservative church.
If “contemporary worship” and “seeker services” looked like Christian versions of rock concerts, emerging worship looks more like a Christian version of Starbucks. Small spaces, comfortable seating (preferably couches) and interactivity are prized. But here, alongside the accouterments of café culture, are the very signs of Christian identity that had been purged by the iconoclasm of Willow Creek and its descendants.
Hmm, Starbuck’s, eh? I could get into that.